ASSP Philadelphia’s October Technical Meeting: Selling Safety in Your Organization

“Selling Safety in Your Organization”
by Patrick J. Karol, CSP, SMP, CIT

Selling Safety in Your Organization shows how combining technical expertise with soft skills builds influence beyond compliance. Participants will learn three components of selling safety—vision, knowledge, and heart—along with practical tools like the Make Safety Personal conversation. The result: stronger connections, proactive employees, and a lasting safety culture.

Learning Outcomes

1. Demonstrate strategies to influence employee behavior and management decisions.
2. Explain the three key components of selling safety: Vision, Knowledge, and Heart.
3. Use the Make Safety Personal worksheet to strengthen safety conversations.

This session, Selling Safety in Your Organization, introduces participants to three key components of selling safety:

• Vision – communicating the “why” behind safety in a way that connects with employees.
• Knowledge – blending technical credibility with practical application.
• Heart – making safety personal by showing genuine care for employees’ well-being.

Through stories from my experience as an hourly employee, supervisor, and safety professional, attendees will see how these components apply in real-world scenarios. They’ll also learn how to have a “Make Safety Personal” conversation—an approach that connects with employees at a personal level to inspire commitment beyond compliance. A practical worksheet will be provided to help participants apply this technique immediately.

The goal is to equip attendees with tools to:

• Strengthen credibility by combining technical expertise with soft skills.
• Influence employees to embrace safety as a shared value, not just a requirement.
• Create a culture where employees proactively identify and address hazards.

Technical knowledge may open the door to the profession, but combining it with soft skills creates actual effectiveness. By learning to sell safety, leaders can move beyond compliance and foster a culture where employees are engaged, proactive, and invested in working safely.

This session will equip attendees with actionable skills to influence change, foster stronger connections within the workforce, and contribute to shaping a culture of safety that endures.

Speaker Experience

• Safety2026, Session Speaker
• National Safety Council Regional Conference, Baltimore 2026
• CC Industries, 2026 Speaker and Workshop
• Air Force National Guard 2025, Keynote Speaker and workshop
• National Safety Council Conference 2022-24 Selling Safety, Lessons From a Former Front Line Supervisor
• ASP and CSP 3-day exam prep workshops 2022, 2023, 2024.
• ASSP 1-day workshop, Selling Safety in Your Organization, SafetyFocus 2023, 2024
• ASSP Safety2025 – Conquer Exam Anxiety and Get Certified
• ASSP Safety2021, 2022, 2023, 2024 – Selling Safety in Your Organization
• Georgia Safety, Health and Environmental Conference 2021 – Selling Safety, Lessons From a Former Front Line Supervisor.

Agenda

11:30 am – Registration and Lunch (included)
12:15 pm – Introduction
12:30 pm – Presentation and Q&A

Cost:
$30.00

Meeting Signups
Meetings are open to all persons who are interested in EH&S or this topic. If you have questions about the advantages of ASSP membership, please email our President via the Contact Us page.

Participants can “Pay at the Door” or Online